February 12th, 2008
The Advantages Of Not Podcasting
Many online marketers have heard the buzz about podcasting, and it’s only natural that they want to find out what it’s all about and start their own podcast. What better way to promote your own product by producing the show? It does seem like a reasonable assumption, until the hosts experience burnout.
Hosting a podcast takes a lot of work. You’ll need to come up with fresh show ideas, line up people to interview for the show and work around the schedule of those you wish to have as guests. You have to assemble the show into something that sounds professional. To gain listenership, you need to promote and market the show. Finally, you have to release the show on time and consistently. The more often your show is produced, the tighter your schedule is.