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There are many tools that you can use to market your book both online and offline. To offer benefit to all self published authors and those that are looking to self publish, this article will address both.

Offline Book Marketing:

Write an article. No matter what industry you are in, from pet care to astrophysics, there is a publication for you. In fact there are probably numerous publications. Choose one or two that relate to your book’s topic and offer to write an article for them. Make sure to include your name, your book’s title, and your website address in your bio or author signature at the bottom of your article.

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The light of day has barely broke and already rainbow colored birds chirp encouraging symphonies on your windowsill. I cannot do this, you confess to them.

Congratulations. You are a first time, published author who has awoken to face the morning, if not the music, of your first media interview.

Stay on topic. Arrive prepared. Take control of the interview.

This is the arsenal of vague anecdotes others have offered you. As someone who once made an actual living of asking questions, I would like to offer you a little insight from the other side with a few basic interviewing tips.

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