February 1st, 2008
Customer Satisfaction Yes, But Sometimes You Just Have To Fire One!
I absolutely believe and teach that a totally satisfied customer is one of a salesperson’s most valuable assets. Everything possible and reasonable must be done to create that satisfaction with each and every prospect you serve. I was taught from the very beginning of my selling career that “the customer is always right”. It was the buzz phrase of progressive business created by the advertising industry. I believed it, but the truth is, the statement is pure nonsense. Let me explain.